3D Printing: The Accelerator for New Product Development You

In today’s highly competitive environment, manufacturers need to have agility to adapt quickly to market changes. Feasibility of a product idea is time-sensitive. Conventional product design principles and techniques are unable to keep up with this pace. 3D printed consumer product design approach aims to empower manufacturers by enhancing collaboration, saving time in prototyping and thus reaching the market and the consumers faster.

With the 3D printed consumer product design approach, the designers get a crucial feedback in the early design stages, making product development faster and efficient. 3D printing in product development process is ideal for rapid prototyping, functional testing, concept models, customized parts, and limited production runs to name

Implications

* In current 3DP adoption the assumption of credit varies between retailers, FMCGs and technology vendors. Retailers will likely try to label services and products as their own if possible, but will face rising resistance as 3D printing gains a foothold in the consumer market.

* Retailers will have little involvement in the field once printers become common features in homes.

* 3D printers could become revolutionary tools in crowdsourcing private label products. However, potential may lie in the development and trial phase while mass-production could be kept for traditional manufacturing methods.

* Keeping retailer-exclusive (private-branded) design catalogues will likely not succeed. However, for products complementing other retailer-specific items (like spare parts) it could be viable.

* FMCG manufacturers should try to get their brands promoted in connection with 3DP and stores are perfect venues for this. Establishing themselves as materials and design suppliers early on is important if/when home printing breaks through.

benefits of 3D printing for product design:

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Reduce Costs: Outsourcing prototypes takes days and is expensive. Every change and iterations to the design leads to additional costs. With Divide By Zero 3D printers empowers users to create prototypes in hours and create multiple versions, at a fraction of the cost.
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Rapid Prototyping: 3D printed consumer product design allows for rapid prototyping in the pre-manufacturing stage. Time saved in the prototyping stage helps businesses manufacture quicker and reach markets faster. Overall, manufacturers enjoy the benefits of lower costs and added agility
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Risk Reduction: 3D printed consumer product design approach helps designers test and identify future design and manufacturing problems. With 3D printing, designers get a real-life version of the product to study, improve, and optimize. This reduces risk by testing a design before making any tool investments. Risk of product idea leaks and violation of Intellectual Property (IP) can be minimized as prototyping can be done in-house.

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Promoting services and products under their own label will improve the innovation perception of a retailer’s brand, but this will not be sustainable in itself. For crowdsourced development and trialling, though, it should be a viable application in the long run.

Producers should try and co-operate with retailers to get their solutions and designs into stores. Retailers will be interested in providing innovative and personalised experiences instore so they ought to be open to approaches. Developing actual 3D printers that suit specific products as Hershey did or developing printable forms of products compatible with food printers now in development from XYZprinting will be important to prepare for a future where home printing is common and establish producers as material and design suppliers early on.







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